One of my most impactful contributions at StockX was introducing the Lookbook program to the brand. Before Lookbooks, StockX only produced campaign content around major moments, leaving the brand without a consistent lifestyle and fashion POV. Starting in 2023, I established a seasonal Lookbook cadence that gave StockX a content rhythm closer to a fashion brand than a marketplace. I led creative strategy, concept development, video direction, model styling, and copywriting for every Lookbook produced, with assets feeding social, editorial, merchandising, and homepage channels across the site.
