Scripted Series
To build StockX's voice within sneaker culture, the team developed a number of original content series across their channels. I contributed to that effort as a scriptwriter, crafting episodes for the MKT Watch series in 2019 and later writing for the revamped Details Verified series. The work sharpened my ability to translate product and cultural insight into scripted storytelling built for a sneaker-literate audience.
MKT Watch was my first time writing for a series back in 2019. I wrote these scripts utilizing data and understanding trends within pop culture. We collectively gained over 200K views on YouTube, but they performed best on Instagram.
Details Verified was an ongoing series that highlighted the best sneaker releases to drop and explained some of the details the team checks to ensure authentic products. Between Instagram and TikTok, these videos have over 24.1 million views with very little paid spend behind them. That number is only growing.