Scripted Series
Writing scripts and producing content has been my favorite part about working at StockX.
Alongside internal videos for the company, I’ve also written scripts for our external series. To establish itself within sneaker culture, the StockX team produced a number of content series for their various channels. In 2019, I wrote scripts for the “MKT Watch” series. Today, I am writing scripts for StockX’s revamped “Details Verified” series.
While on the job, I’m learning more about how to write treatments for campaigns and larger productions.
MKT Watch
MKT Watch was my first time writing for a series back in 2019. I wrote these scripts utilizing data and understanding trends within pop culture. We collectively gained over 200K views on YouTube, but they performed best on Instagram.
Details Verified
Details Verified is our current ongoing series that highlights the best sneaker releases to drop and explains some of the details our team checks to ensure authentic products. Between Instagram and TikTok, these videos have over 24.1 million views with very little paid spend behind them. That number is only growing.