Black History Month 2024

For Black History Month 2024, I led a campaign reframe that shifted StockX's BHM approach away from product-forward programming toward the personal stories behind Black culture's influence on sneakers and streetwear. Previous campaigns centered on product. This one centered on people, both within the company and the cultural figures connected to the platform, brought to life through video and editorial.

It was one of the more meaningful strategic pivots I drove at StockX.