Back In Motion

Back In Motion was Saucony's reframe of the traditional Back to School moment, a deliberate shift in language designed to reach a broader, movement-minded audience. I led the campaign from brief through execution, partnering with influencers and Chicago-based artist Joey Purp across a three-week rollout of UGC, influencer, and brand content. The campaign generated 6M impressions, 1.6M in reach, close to 3,000 PDP visits from social alone, and a measurable lift in revenue with retail accounts.